1. 31. Occupancies : A percentage indicating the number of bed
nights sold (compared number available) in a hotel, resort, motel or
destination.
32. Icon : A facility or landmark which is visually
synonymous with a destination.
33. Fulfillment : Servicing consumers and trade who request
information as a result of advertising or promotional programs.
34. Discounted Fare :
Negotiated air fare for convention, trade show, meeting, group and corporate
travel.
35. Destination
Marketing Organization : Local tourism marketing organizations, such as
convention and visitors bureaus or chambers of commerce.
36. Frequency : The
number of times an advertisement appears during a given campaign.
37. Chambers of Commerce : Typically, a chamber of commerce
will specialize in local economic development that can be include tourism
promotion.
38. Buyer : A member of the travel trade who reserves room
blocks from accommodations or coordinates the development of a travel product.
39. Motorcoach : Deluxe equipment used by most tour
operators in group tour programs. Amenities include reclining seats, bathrooms,
air conditioning, good lighting and refreshment availability.
40. Rooms blocks : Several rooms held for a group.
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