Sabtu, 28 Juni 2014

business communication 3

Business communication (or simply "communications", in a business context) encompasses such topics as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication.

Business communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees.

Business Communication II


Business Communication II
President  Director       : Morning, today we held a meeting to talk about our latest product launch event is the Toyota Avalon.
Marketing Manager      : Of course we should hold a big launch party for our newest production of the famous car in the market, and so many are interested in buying.
Sales Manager              : The car we have equal privileges with luxury cars, that cost could be two times more expensive. Not only has a very powerful performance, but also very quiet cabin, as well as very easy and comfortable when driving. So that people will be interested in this car.
President  Director       : Our market share for this car is the middle and upper segments. Since the price that we offer starting from Rp. 450 000 000, -
Marketing Manager      : Better for consumers who buy this car at the time of launching, we give 20% discount. And we offer attractive merchandise.
Sales Manager              : Where we will be holding it launching? We need a large room and a strategic location.
President  Director       : I think we could have it at Jakarta International Expo (PRJ). The place was always crowded with people and we must utilize in the launch festivities PRJ our new car this time.
Marketing Manager      : when the exact date for launching such we hold?
Sales Manager              : I propose the end of June due to be launched as soon as we entered it.
President  Director       : My suggestion, what if the weekend the first week in July? so that all can be well prepared.
Marketing Manager      : I agree with President  Director. any event to be held to support the activities of our latest product launch?
Sales Manager              : I have an idea, why do not we invent entertainment events?
Marketing Manager      : Entertainment events such as what will we invent?
President  Director       : We'll bring in guest stars to enliven the event as well as icons for launching our latest cars.
Sales Manager              : Is there any input on who the artist who fits into this car icon? This must be a car icon that elegantly in accordance with this car.
Marketing Manager      : What if we hook Agnes to become an icon? He will also appear to enliven the event by donating his voice.
President  Director       : We must invite businessmen and journalists to this event for this car can be covered and published in the media.
Sales Manager              : Well, by the way how we are targeting sales of new cars in the first month?  With the launching of our big event, the public will be interested in our car and I'm targeting 100 units of cars in the first month
Marketing Manager      : My target of 150 units we can achieve.
President  Director       : I agree with Ismi, we are targeting 150 units of cars.
we must work hard to be the first month of sales in one day can exceed the target.
Well, I guess our meeting today was.
Marketing Manager      : Bye, good luck for our launching event.
http://janataelma.blogspot.com/2011/06/example-of-english-conversation-about_28.html

Business conversation II


Business conversation  II

Heri     :  Hey, Yanti! Long time no see! And now your bakery business has gone into a great    success. What an achievement!
Yanti    : Thank you, Heri. I’m still trying as best as I can to satisfy every customer.
Heri     : Wow. Can you tell me the story of your success, Yanti?
Yanti    : Well, before my business goes this big, I also experienced hard times. At the first time starting out my bakery, my factory where I made the bakery foods was in my own house’s kitchen. I did everything by myself. I made the dough, I baked the dough, I packed the bakery foods, I marketed and distributed my bakery foods to food stalls to be resold all by my self. I tried my best to satisfy people and make them love my bakery foods.
Heri     : And then… what happened next?
Yanti    : Over time, many people began to like my bakery foods. Seeing that opportunity, with adequate fund of bank loan and driven by strong will, I decided to build and open up my own bakery. It wasn’t still a large bakery. I stopped selling my bakery foods to the food stalls and began to sell them in my own small bakery.
Heri     : Did many people come to buy right after you opened the bakery?
Yanti    : It was like I needed to start over again. I had to introduce my new-open bakery to people once more. I made brochures and leaflets to get people know my bakery. And…. finally, people started to come over my bakery. My bakery customers then increased in number by the help of mouth-to-mouth promotions. That was how my marketing strategy worked.
Heri     : Wow, weren’t you overwhelmed to handle those customers all by yourself?
Yanti    : Of course, I had trouble to meet customer’s demands. Therefore, I decided to employ workers to work on my bakery. I started out employing 3 workers; 2 workers to work with me making the bakery foods back in the kitchen, and the rest became cashier and salesclerk that serve customers.
Heri     : Do you need more workers then?
Yanti    : Of course, my scale of production was getting massive over time. Therefore, I started to employ more workers, enlarge and trim up my bakery, enhance my business strategy until today.
Heri     : What do you consider as the most important thing in running your bakery business?
Yanti    : Definitely, costumer’s satisfaction. I wouldn’t have run my business smoothly if I belittled customer’s satisfaction. One satisfaction of a customer is enough to attract other customers to come.
Heri     : That’s great, Yanti. Thank you for sharing. I wish your story can be helpful for me someday.
Yanti    : You’re welcome, Heri.

Business sentences 2


Business sentences 2
  1. It doesn't matter whether you enjoy your job or not as long as it's a well-paid job.

  2. Anyone who has contact with a customer is a salesperson - and that includes the person who answers the phone!

  3. Small companies can adapt more quickly to changes in the market place than big companies.

  4. More time is wasted during meetings than during any other business activity.

  5. It is impossible to have a successful career and a happy family life.
    You have to choose one or the other.

  6. It is impossible for young people to find a (good) job today without help from someone.

  7. A successful salesperson knows the strengths and weaknesses of competing products.

  8. The internet is already an essential communication tool in today's world.
    It will be even further developed for business in the future.

  9. Small companies cannot offer employees opportunities for promotion.

  10. Qualifications are more important today than ever before. 

Bussiness english 2


Bussiness english 2
Word
Meaning
borrow
meminjam
cashier
kasir
cheque / check
cek
currency
Mata uang
deposit
setoran
donate
donasi
exchange rate
Nilai tukar
invest
investasi
loan
pinjaman
withdraw
menarik