the terms of tourism III

21. Net Rate : The rate provided to wholesalers and tour operators that can be marked up to sell to the customer.

22. Peaks and Valleys : The high and low end of the travel season.

23. Person Trip Visit : Every time a person travels more than 100 miles (round-trip) a day or stays overnight away from their primary domicile, whether for business or leisure purposes, they make one “person trip visit”.

24. Property : A hotel, motel, inn, lodge or other accommodation facility.

25. Retailer : Another term for travel agents who sell products directly to consumers.

26. Receptive Operator : Specialist in handling arrangements for incoming visitors at a destination including airport transfers, local sightseeing, restaurant, accommodation, etc. Receptive Operator can be a travel agent or tour operator.

27. Site Inspection : An assessment tour of a destination or facility by a meeting planner, convention or trade show manager, site selection committee, tour operator, wholesaler or incentive travel manager to see if it meets their needs and requirements prior to selecting a specific for an event.

28. Tariff : Rate of fare quoted and published by a travel industry supplier. Usually an annual tariff is produced in booklet form for use in sales calls at trade shows.

29. Visitors Center : Travel information center located at a destination to make it easier for visitors to plan their stay.

30. Press Trip : Organized trips for travel writers and broadcasters for the purposes of assisting them in developing stories about tourism destinations.