Sabtu, 28 Juni 2014

business communication 3

Business communication (or simply "communications", in a business context) encompasses such topics as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication.

Business communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees.

Business Communication II


Business Communication II
President  Director       : Morning, today we held a meeting to talk about our latest product launch event is the Toyota Avalon.
Marketing Manager      : Of course we should hold a big launch party for our newest production of the famous car in the market, and so many are interested in buying.
Sales Manager              : The car we have equal privileges with luxury cars, that cost could be two times more expensive. Not only has a very powerful performance, but also very quiet cabin, as well as very easy and comfortable when driving. So that people will be interested in this car.
President  Director       : Our market share for this car is the middle and upper segments. Since the price that we offer starting from Rp. 450 000 000, -
Marketing Manager      : Better for consumers who buy this car at the time of launching, we give 20% discount. And we offer attractive merchandise.
Sales Manager              : Where we will be holding it launching? We need a large room and a strategic location.
President  Director       : I think we could have it at Jakarta International Expo (PRJ). The place was always crowded with people and we must utilize in the launch festivities PRJ our new car this time.
Marketing Manager      : when the exact date for launching such we hold?
Sales Manager              : I propose the end of June due to be launched as soon as we entered it.
President  Director       : My suggestion, what if the weekend the first week in July? so that all can be well prepared.
Marketing Manager      : I agree with President  Director. any event to be held to support the activities of our latest product launch?
Sales Manager              : I have an idea, why do not we invent entertainment events?
Marketing Manager      : Entertainment events such as what will we invent?
President  Director       : We'll bring in guest stars to enliven the event as well as icons for launching our latest cars.
Sales Manager              : Is there any input on who the artist who fits into this car icon? This must be a car icon that elegantly in accordance with this car.
Marketing Manager      : What if we hook Agnes to become an icon? He will also appear to enliven the event by donating his voice.
President  Director       : We must invite businessmen and journalists to this event for this car can be covered and published in the media.
Sales Manager              : Well, by the way how we are targeting sales of new cars in the first month?  With the launching of our big event, the public will be interested in our car and I'm targeting 100 units of cars in the first month
Marketing Manager      : My target of 150 units we can achieve.
President  Director       : I agree with Ismi, we are targeting 150 units of cars.
we must work hard to be the first month of sales in one day can exceed the target.
Well, I guess our meeting today was.
Marketing Manager      : Bye, good luck for our launching event.
http://janataelma.blogspot.com/2011/06/example-of-english-conversation-about_28.html

Business conversation II


Business conversation  II

Heri     :  Hey, Yanti! Long time no see! And now your bakery business has gone into a great    success. What an achievement!
Yanti    : Thank you, Heri. I’m still trying as best as I can to satisfy every customer.
Heri     : Wow. Can you tell me the story of your success, Yanti?
Yanti    : Well, before my business goes this big, I also experienced hard times. At the first time starting out my bakery, my factory where I made the bakery foods was in my own house’s kitchen. I did everything by myself. I made the dough, I baked the dough, I packed the bakery foods, I marketed and distributed my bakery foods to food stalls to be resold all by my self. I tried my best to satisfy people and make them love my bakery foods.
Heri     : And then… what happened next?
Yanti    : Over time, many people began to like my bakery foods. Seeing that opportunity, with adequate fund of bank loan and driven by strong will, I decided to build and open up my own bakery. It wasn’t still a large bakery. I stopped selling my bakery foods to the food stalls and began to sell them in my own small bakery.
Heri     : Did many people come to buy right after you opened the bakery?
Yanti    : It was like I needed to start over again. I had to introduce my new-open bakery to people once more. I made brochures and leaflets to get people know my bakery. And…. finally, people started to come over my bakery. My bakery customers then increased in number by the help of mouth-to-mouth promotions. That was how my marketing strategy worked.
Heri     : Wow, weren’t you overwhelmed to handle those customers all by yourself?
Yanti    : Of course, I had trouble to meet customer’s demands. Therefore, I decided to employ workers to work on my bakery. I started out employing 3 workers; 2 workers to work with me making the bakery foods back in the kitchen, and the rest became cashier and salesclerk that serve customers.
Heri     : Do you need more workers then?
Yanti    : Of course, my scale of production was getting massive over time. Therefore, I started to employ more workers, enlarge and trim up my bakery, enhance my business strategy until today.
Heri     : What do you consider as the most important thing in running your bakery business?
Yanti    : Definitely, costumer’s satisfaction. I wouldn’t have run my business smoothly if I belittled customer’s satisfaction. One satisfaction of a customer is enough to attract other customers to come.
Heri     : That’s great, Yanti. Thank you for sharing. I wish your story can be helpful for me someday.
Yanti    : You’re welcome, Heri.

Business sentences 2


Business sentences 2
  1. It doesn't matter whether you enjoy your job or not as long as it's a well-paid job.

  2. Anyone who has contact with a customer is a salesperson - and that includes the person who answers the phone!

  3. Small companies can adapt more quickly to changes in the market place than big companies.

  4. More time is wasted during meetings than during any other business activity.

  5. It is impossible to have a successful career and a happy family life.
    You have to choose one or the other.

  6. It is impossible for young people to find a (good) job today without help from someone.

  7. A successful salesperson knows the strengths and weaknesses of competing products.

  8. The internet is already an essential communication tool in today's world.
    It will be even further developed for business in the future.

  9. Small companies cannot offer employees opportunities for promotion.

  10. Qualifications are more important today than ever before. 

Bussiness english 2


Bussiness english 2
Word
Meaning
borrow
meminjam
cashier
kasir
cheque / check
cek
currency
Mata uang
deposit
setoran
donate
donasi
exchange rate
Nilai tukar
invest
investasi
loan
pinjaman
withdraw
menarik

Minggu, 06 April 2014

komunikasi bisnis


Types of business communication
1. COMMUNICATION •Communication can be defined as the process by which people share ideas, experience, knowledge and feelings through the transmission of symbolic messages. •The means of communication are usually spoken or written words, pictures or symbols. • But we also give information through body language, gestures, and looks, facial expressions can show how we feel and what we think about an issue or another person
2. TYPES OF COMMUNICATION •Communication can be classified into following types- 1.FORMAL AND INFORMAL 2.ORAL AND WRITTEN 3.INTERNAL AND EXTERNAL 4.VERBAL AND NON-VERBAL
3. FORMAL COMMMUNICATION •When we consider style and purpose we can divide it into two sub groups, formal communication and informal communication. •Formal communication includes all forms of formal exchanges of information. •Business communication and corporate communication are some of the formal communication methods. •Formal communication is that which devices support from the organisation structure.
4. CONT.. •. It is associated with the particular positions of the communicator and the recipient in the structure. •Formal communications are mostly of the written type such as company manuals, handbooks magazines, bulletins annual reports and are designed to meet the specific need s of the organisation.
5. INFORMAL COMMUNICATION •Informal communication is the opposite of the above. • It is a form of casual conversation or exchange of communication. • This type of communication happens out side of the business or corporate community or between freely understanding parties. •There are no strong rules or guidelines; the only rule is that all the parties should be able to understand each other. This kind of communication does not require a certain topic. It is just normal conversation between known people
6. CONT.. •This kind of communication does not require a certain topic. •It is just normal conversation between known people. • Informal communication is based on the informal relationships that grow up in an organisation and is commonly referred to as "the grapevine". • It may be conveyed by a nod, a glance, a gesture, a smile, and even silence. •The two or more parties in concern should understand a common language or method of communication.
7. ORAL COMMUNICATION •Oral communication implies communication through mouth. • It includes individuals conversing with each other, be it direct conversation or telephonic conversation. • Speeches, presentations, discussions are all forms of oral communication. • Oral communication is generally recommended when the communication matter is of temporary kind or where a direct interaction is required.
8. Cont.. • Face to face communication (meetings, lectures, conferences, interviews, etc.) is significant so as to build a rapport and trust. •Oral communication is not only time saving, but it also saves upon money and efforts. •Oral communication is best in case of problem resolution. The conflicts, disputes and many issues/differences can be put to an end by talking them over.
9. WRITTEN COMMUNICATION •Written communication has great significance in today’s business world. •It is an innovative activity of the mind. Effective written communication is essential for preparing worthy promotional materials for business development. • Effective writing involves careful choice of words, their organization in correct order in sentences formation as well as cohesive composition of sentences
10. CONT… •Also, writing is more valid and reliable than speech. But while speech is spontaneous, writing causes delay and takes time as feedback is not immediate. •Written communication helps in laying down apparent principles, policies and rules for running of an organization. • Speech came before writing. But writing is more unique and formal than speech. •It is a permanent means of communication. Thus, it is useful where record maintenance is required
11. INTERNAL COMMUNICATION •Communication within an organization is known as internal communication,which is usually formal. •Internal communication helps in achieving an organisation’s goals by informing the members of the general and specific objectives of the organization either at the macro or at the micro level. •It is only through internal communication that this information is distributed to various departments and employees within the organization. •Letters,reports,instructions,seminars,etc.are methods of transmitting information.
12. EXTERNAL COMMUNICATION •To expand the boundries of business,a good relationship with other external organization is a must. •This requires a sound communication strategy. •All official ,technical or professional communication with people outside the organization is known as external communication. •This mode is equally important,as it helps in achieving an organization’s goals by coordinating with external agencies.
13. Cont.. •External commu. Refers to intraction with shareholders,regulators,vendors,service companies,customers,general public. •This mode is equally important,as it helps in achieving an organization’s goals by coordinating with external agencies.
14. VERBAL COMMUNICATION •. We can categorize verbal communication into two parts, oral communication and written communication. •Oral communication is when two or more parties communicate verbally with words. •The other type is written communication. Written communication can happen through normal mail, e-mail, or any other form of documented writing.
15. NON-VERBAL COMMUNICATION •Non-verbal communication is mostly body language. It is possible to understand what a person is trying to say or how he/she is feeling. • It is also possible to tell the mood of a person by bodily and facial expressions. •Facial expressions are very important as well. Facial expressions give out what the person is feeling.
16. Cont… • The face is the first thing we notice in a person and the facial muscles give out most of the human expressions. Pictures, sign boards and photographs are also a part of non-verbal communication.
17. TIPS FOR EFFECTIVE COMMUNICATION •Create an open communication enviornment. •Always keep the reciever in mind. •Avoide having too many transfer stations. •Do not communicate when you are emotionally distrubed. •Be aware of diversity in culture,language,etc. •Select the most suitable medium. •Analyse the feedback

Rabu, 02 April 2014

Percakapan



jono: we are all here, let's get started. First of all, I'd like you to please join me in welcoming Dodi, our Southwest Area Sales Vice President.

dodi: Thank you for having me, I'm looking forward to today's meeting.

jono: I'd also like to introduce Ulthfi who recently joined our team.

Ulthfi: Nice to meet you all. I hope we are can join together, May I Introduce my assistant, Hendri

Hendri : pleased to meet you, hopefully we can work together well

jono: Welcome Hendri. I'm afraid our national sales director, Anne, can't be with us today. She is in Kobe at the moment, developing our Far East sales force.

jono: Let's get started. We're here today to discuss ways of improving sales in rural Sephet areas. First, let's go over the report from the last meeting which was held on June 24th. Right, Tom, over to you.

Sandy: Thank you jon.Let me just summarize the main points of the last meeting. We began the meeting by approving the changes in our sales reporting system discussed on April 20th. After briefly revising the changes that will take place, we moved on to a brainstorming session concerning after sales customer support improvements. You'll find a copy of the main ideas developed and discussed in these sessions in the photocopies in front of you. The meeting was declared closed at 11.30.


jono: Thank you Sandy. So, if there is nothing else we need to discuss, let's move on to today's agenda. Have you all received a copy of today's agenda? If you don't mind, I'd like to skip item 1 and move on to item 2: Sales improvement in rural Sephet areas. Jack has kindly agreed to give us a report on this matter. Jack?

dodi: Before I begin the report, I'd like to get some ideas from you all. How do you feel about rural sales in your sales districts? I suggest we go round the table first to get all of your input.

Mamas Andin: In my opinion, we have been focusing too much on urban customers and their needs. The way I see things, we need to return to our rural base by developing an advertising campaign to focus on their particular needs.

Budiana: I'm afraid I can't agree with you. I think rural customers want to feel as important as our customers living in cities. I suggest we give our rural sales teams more help with advanced customer information reporting.

Hendra: Excuse me, I didn't catch that. Could you repeat that, please?

Budiana: I just stated that we need to give our rural sales teams better customer information reporting.

Mamas Andin: I don't quite follow you. What exactly do you mean?

Budiana: Well, we provide our city sales staff with database information on all of our larger clients. We should be providing the same sort of knowledge on our rural customers to our sales staff there.

dodi: Would you like to add anything, geri?

Geri: I must admit I never thought about rural sales that way before. I have to agree with budiana.

dodi: Well, let me begin with this presentation
As you can see, we are developing new methods to reach out to our rural customers to increase our benefit.

Mamas Andin: I suggest we break up into groups and discuss the ideas we've seen presented

jono: Unfortunately, we're running short of time. We'll have to leave it another time.

dodi: Before we close, let me just summarize the main points:
Rural customers need special help to feel more valued.
Our sales teams need more accurate information on our customers.
A survey will be completed to collect data on spending habits in these areas.


II

Jenkin : good morning, this is our second meeting to discuss our new product
James : what kind of product we are going to discuss?
Jenkin : could you please explain to Mr.james Rini
Rini : all right sir,we are going to sell our new product this product called as simple blender
Roni : simple blender?
Rini : ya,this simple is a new generation from the previous product we have
James : so this product would increase our sales precentage
Rini : I hope so,because this blender has double secure and it can hold by hand so our costumer will comfortly use it
Jenkin : when will we distribute our product to the market?
Rini : as soon as possible sir,so that we can be a pioner
James : so with a well plan we have to  get our employee ready to sell the products to the market
Jenkin : But we have to train them first ,
James : I will train them my self so we can save our income
Rini : that’s a good idea
Jenkin : so ,we continue tomorrow to discuss how to train the employees
James: all right sir
Rini : agree sir
Jenkin : see you tomorrow.